What might make Sub-Saharan Africa an attractive market for entry by international companies? Which types of firms or products might be expected to do best? Why?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What might make Sub-Saharan Africa an attractive market for entry by international companies? Which types of firms or products might be expected to do best? Why?

 

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