In Vietnam, most bookstores do business based on selling books. The book price is listed - (price on the cover) so it cannot be increased or decreased. The emergence of online bookstores makes traditional bookstores compete. Online bookstores or e-commerce platforms do not incur space costs, so they can often offer discount vouchers when purchasing. There should be a situation where customers go to bookstores to read and then go home to buy online => Solution to help traditional bookstores reduce competition in the market. Making customers still willing to buy anything at a different price.
In Vietnam, most bookstores do business based on selling books. The book price is listed - (price on the cover) so it cannot be increased or decreased. The emergence of online bookstores makes traditional bookstores compete. Online bookstores or e-commerce platforms do not incur space costs, so they can often offer discount vouchers when purchasing. There should be a situation where customers go to bookstores to read and then go home to buy online => Solution to help traditional bookstores reduce competition in the market. Making customers still willing to buy anything at a different price.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In Vietnam, most bookstores do business based on selling books. The book price is listed - (price on the cover) so it cannot be increased or decreased. The emergence of online bookstores makes traditional bookstores compete. Online bookstores or e-commerce platforms do not incur space costs, so they can often offer discount vouchers when purchasing. There should be a situation where customers go to bookstores to read and then go home to buy online => Solution to help traditional bookstores reduce competition in the market. Making customers still willing to buy anything at a different price.
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