Should management weigh the benefits of holding items at more locations across several regions vs the costs of sending things vast distances to customers? Why or how is this so? Justify your position and offer instances.
Should management weigh the benefits of holding items at more locations across several regions vs the costs of sending things vast distances to customers? Why or how is this so? Justify your position and offer instances.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Should management weigh the benefits of holding items at more locations across several regions vs the costs of sending things vast distances to customers? Why or how is this so? Justify your position and offer instances.
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