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13. Which of the following statements about the key functions perfor marketing channel members is true?

13. Which of the following statements about the key functions perfor marketing channel members is true?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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13. Which of the following statements about the key functions perfor marketing channel members is true? A) All functions must be provided by the seller. B) Only manufacturers can provide those functions. C) Those functions are only important to "for-profit" firms. D) Those functions can be shifted, but not eliminated. E) Each function is only performed once in the channel.
Transcribed Image Text:13. Which of the following statements about the key functions perfor marketing channel members is true? A) All functions must be provided by the seller. B) Only manufacturers can provide those functions. C) Those functions are only important to "for-profit" firms. D) Those functions can be shifted, but not eliminated. E) Each function is only performed once in the channel.
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