Briefly explain in 350 words the 4 levels of marketing channels with example
Briefly explain in 350 words the 4 levels of marketing channels with example
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.1: What Are The Four Distribution Channels?
Problem 1LO
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Briefly explain in 350 words the 4 levels of
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Step 1
Channel is a medium used in businesses for a finished good to reach from manufacturer to consumer.
The 4 levels of marketing channels are:
- Manufacturer – Consumer
- Manufacturer – Retailer – Consumer
- Manufacturer – Wholesaler – Retailer – Consumer
- Manufacturer – Wholesaler – Jobber – Retailer – Consumer
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