Briefly explain in 350 words the 4 levels of marketing channels with example

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.1: What Are The Four Distribution Channels?
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Briefly explain in 350 words the 4 levels of marketing channels with example

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Channel is a medium used in businesses for a finished good to reach from manufacturer to consumer.

The 4 levels of marketing channels are:

  1. Manufacturer – Consumer
  2. Manufacturer – Retailer – Consumer
  3. Manufacturer – Wholesaler – Retailer – Consumer
  4. Manufacturer – Wholesaler – Jobber – Retailer – Consumer
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