Semiotics uses the following to help consumers build meanings for brands: a. Associations  b. Symbols c. Images  d. Brand Name  e. All of the Above

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.