Entrepreneurial Process IM The entrepreneurial process "is a course of action that involves all functions, activities and actions associated with identifying and evaluating perceived opportunities and the bringing together of resources necessary for the successful formation of a new firm to pursue and seize the said opportunities (Bygrave, 1997:2; Cornwall & Naughton, 2003:62)." Personal Achievement Personal Risk taking dissatisfaction Sociological Locus of control Job Networka Teama Personal Entrepreneur Organizational Team Leader Ambiguity tolerance Risk taking Personal values Education Job loss Parents Family Manager Strategy Structure Commitment Education Role models Vision Culture Products Age Commitment Experience Innovation Environment Opportunities Role models Creativity Triggering event Environment Competition Resources Incubator Implementation Government policy Growth Environment Competitors Customers Suppliers Investors Bankers Lawyers Resources Government policy Figure 1. Model of Entrepreneurial Process. Source. Based on Carol Moore's model, presented in "Understanding Entrepreneurial Behavior," in J. A. Pearce II and R. B. Robinson, Jr., eds., Academy of Management Best Papers Proceedings, Forty sixth Annual Meeting of the Academy of Management, Chicago, 1988. This model shows that the process starts with innovation followed by triggering event, implementation and growth. This further shows how a person could get the idea through his experiences or his relentless search. Pursuing the idea also depends on factors like family. friends, career status, opinion leaders, economic conditions and resources. The triggering event is the situation that somehow forced and led the person to pursue the idea. These situations could include changes in job status. Many were fired and forced to do entrepreneurial activities and eventually became successful. This triggering event could have different forms for different people. The implementation is also influenced by several environmental conditions like policies, competition, resources and other personal reasons. The growth stage of the Model of Entrepreneurial Process is also influenced by personal and organizational elements. Organizational elements could include team performance, organizational structure and culture among others. Moreover, these stages required several activities and demanded a number of skills. The table below shows the respective activities and skills from each stages. Stages Entrepreneurial Process - Stage 1 E Entrepreneurial Process - Stage 2 Activities 1. Getting the idea 2. Opportunity identification (idea/scanning the environment, identifying the opportunity, developing the opportunity, evaluating the opportunity and evaluating the team) 3. Opportunity development 4. Opportunity evaluation 5. Assessment of the entrepreneurial team UNCIT TA OMNIA VERITA 1. Motivation to become an entrepreneur 2. Planning 950 3. Gathering resources Skills 1. Technical skills 2. Communication 3. Problem solving 4. Motivation (need for achievement) 5. Adaptability to change 6. Time management skills 7. Financial management 8. Human resources 9. Marketing 10. Networking 1. Technical skills (T/S) 2. Problem solving 3. Numeracy and literacy 4. Communication skills 5. Motivation (need for achievement) 6. Adaptability to change 7. Learning abilities 8. Decision-making skills 9. Negotiating skill 10. Financial management 11. Human resources 12. Legal Skills required for success in stage 3 Entrepreneurial Process - Stage 4 1. improving organizational capabilities 2. implementing a management style in order to grow managerial competencies 3. setting up production processes 4. setting up structures and systems 5. ensuring quality control 6. waste elimination and cost effectiveness activities 7. dealing with distributors and suppliers 8. selling to customers 9. collecting the finance 10. resolving operational problems 11. fending off competitors 12. steering the organization towards its goals and determining the key variables for success VINCIT OMNIA VERIT TAGUM CIT 1950 1. Market expansion 2. Technological change 3. Garnering resources 4. Operations 13. Marketing 14. Networking 15. Planning 16. Role model interpretation 17. Ability to gather and control resources 18. Calculated risk taking 1. Technical skills (T/S) 2. Problem solving 3. Decision making skills 4. Motivation (need for achievement) 5. Time management 6. Negotiating skills 7. Communication skills 8. Adaptability to change 9. Learning abilities 10. Business systems management 11. General management 12. Financial management 13. Human resources management skills 14. ICT skills 15. Marketing 16. Networking 17. Operational 18. Planning 19. Value chain management 20. Creativity 21. Innovation 22. Opportunity recognition 23. Role model interpretation 24. Ability to gather and control resources 25. Calculated risk taking 1. Technical Skills (T/S) 2. Problem solving 3. Adaptability to change 4. Learning abilities 5. Organizational development TAGUM UM C 5. Numeracy and literacy 6. Motivation (need for achievement) 7. Time management 8. Communication skills 9. Negotiating skills 10. Decision making skills 11. Business systems management 12. General management 13. Financial management 14. ICT skills 15. Marketing 16. Networking 17. Operational 18. Research and development 19. Creativity 20. Innovation 21. Opportunity recognition 22. Ability to gather and control resources 23. Calculated risk taking From the above table, it can be noticed that only the motivation as a skill is considered important in all of the stages in the entrepreneurship process. Moreover, marketing is deemed important in all stage except in stage 2. The gathering of resources started to become an important skill from stage 2 until stage 4. Opportunity identification is considered important in stage 1 and 4. Furthermore, human resources management, financial management and technical skills are deemed necessary in stage 3 and 4. Creativity can be seen as an important skill for stage 1 and 3. Lastly, communication, operations and innovation skills are considered key skills in stage 3.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Related questions
Question
Entrepreneurial Process
IM
The entrepreneurial process "is a course of action that involves all functions, activities
and actions associated with identifying and evaluating perceived opportunities and the bringing
together of resources necessary for the successful formation of a new firm to pursue and seize
the said opportunities (Bygrave, 1997:2; Cornwall & Naughton, 2003:62)."
Personal
Achievement
Personal
Risk taking
dissatisfaction
Sociological
Locus of control
Job
Networka
Teama
Personal
Entrepreneur
Organizational
Team
Leader
Ambiguity
tolerance
Risk taking
Personal values
Education
Job loss
Parents
Family
Manager
Strategy
Structure
Commitment
Education
Role models
Vision
Culture
Products
Age
Commitment
Experience
Innovation
Environment
Opportunities
Role models
Creativity
Triggering event
Environment
Competition
Resources
Incubator
Implementation
Government policy
Growth
Environment
Competitors
Customers
Suppliers
Investors
Bankers
Lawyers
Resources
Government policy
Figure 1. Model of Entrepreneurial Process. Source. Based on Carol Moore's model, presented in "Understanding
Entrepreneurial Behavior," in J. A. Pearce II and R. B. Robinson, Jr., eds., Academy of Management Best Papers
Proceedings, Forty sixth Annual Meeting of the Academy of Management, Chicago, 1988.
This model shows that the process starts with innovation followed by triggering event,
implementation and growth. This further shows how a person could get the idea through his
experiences or his relentless search. Pursuing the idea also depends on factors like family.
friends, career status, opinion leaders, economic conditions and resources. The triggering
event is the situation that somehow forced and led the person to pursue the idea. These
situations could include changes in job status. Many were fired and forced to do entrepreneurial
activities and eventually became successful. This triggering event could have different forms
for different people. The implementation is also influenced by several environmental conditions
like policies, competition, resources and other personal reasons. The growth stage of the Model
of Entrepreneurial Process is also influenced by personal and organizational elements.
Organizational elements could include team performance, organizational structure and culture
among others.
Moreover, these stages required several activities and demanded a number of skills.
The table below shows the respective activities and skills from each stages.
Stages
Entrepreneurial
Process - Stage 1
E
Entrepreneurial
Process - Stage 2
Activities
1. Getting the idea
2. Opportunity identification
(idea/scanning the environment,
identifying the opportunity, developing
the opportunity, evaluating the
opportunity and evaluating the team)
3. Opportunity development
4. Opportunity evaluation
5. Assessment of the entrepreneurial
team
UNCIT
TA
OMNIA VERITA
1. Motivation to become an entrepreneur
2. Planning
950
3. Gathering resources
Skills
1. Technical skills
2. Communication
3. Problem solving
4. Motivation (need for
achievement)
5. Adaptability to change
6. Time management skills
7. Financial management
8. Human resources
9. Marketing
10. Networking
1. Technical skills (T/S)
2. Problem solving
3. Numeracy and literacy
4. Communication skills
5. Motivation (need for
achievement)
6. Adaptability to change
7. Learning abilities
8. Decision-making skills
9. Negotiating skill
10. Financial management
11. Human resources
12. Legal
Transcribed Image Text:Entrepreneurial Process IM The entrepreneurial process "is a course of action that involves all functions, activities and actions associated with identifying and evaluating perceived opportunities and the bringing together of resources necessary for the successful formation of a new firm to pursue and seize the said opportunities (Bygrave, 1997:2; Cornwall & Naughton, 2003:62)." Personal Achievement Personal Risk taking dissatisfaction Sociological Locus of control Job Networka Teama Personal Entrepreneur Organizational Team Leader Ambiguity tolerance Risk taking Personal values Education Job loss Parents Family Manager Strategy Structure Commitment Education Role models Vision Culture Products Age Commitment Experience Innovation Environment Opportunities Role models Creativity Triggering event Environment Competition Resources Incubator Implementation Government policy Growth Environment Competitors Customers Suppliers Investors Bankers Lawyers Resources Government policy Figure 1. Model of Entrepreneurial Process. Source. Based on Carol Moore's model, presented in "Understanding Entrepreneurial Behavior," in J. A. Pearce II and R. B. Robinson, Jr., eds., Academy of Management Best Papers Proceedings, Forty sixth Annual Meeting of the Academy of Management, Chicago, 1988. This model shows that the process starts with innovation followed by triggering event, implementation and growth. This further shows how a person could get the idea through his experiences or his relentless search. Pursuing the idea also depends on factors like family. friends, career status, opinion leaders, economic conditions and resources. The triggering event is the situation that somehow forced and led the person to pursue the idea. These situations could include changes in job status. Many were fired and forced to do entrepreneurial activities and eventually became successful. This triggering event could have different forms for different people. The implementation is also influenced by several environmental conditions like policies, competition, resources and other personal reasons. The growth stage of the Model of Entrepreneurial Process is also influenced by personal and organizational elements. Organizational elements could include team performance, organizational structure and culture among others. Moreover, these stages required several activities and demanded a number of skills. The table below shows the respective activities and skills from each stages. Stages Entrepreneurial Process - Stage 1 E Entrepreneurial Process - Stage 2 Activities 1. Getting the idea 2. Opportunity identification (idea/scanning the environment, identifying the opportunity, developing the opportunity, evaluating the opportunity and evaluating the team) 3. Opportunity development 4. Opportunity evaluation 5. Assessment of the entrepreneurial team UNCIT TA OMNIA VERITA 1. Motivation to become an entrepreneur 2. Planning 950 3. Gathering resources Skills 1. Technical skills 2. Communication 3. Problem solving 4. Motivation (need for achievement) 5. Adaptability to change 6. Time management skills 7. Financial management 8. Human resources 9. Marketing 10. Networking 1. Technical skills (T/S) 2. Problem solving 3. Numeracy and literacy 4. Communication skills 5. Motivation (need for achievement) 6. Adaptability to change 7. Learning abilities 8. Decision-making skills 9. Negotiating skill 10. Financial management 11. Human resources 12. Legal
Skills required for
success in stage 3
Entrepreneurial
Process - Stage 4
1. improving organizational capabilities
2. implementing a management style in
order to grow managerial competencies
3. setting up production processes
4. setting up structures and systems
5. ensuring quality control
6. waste elimination and cost
effectiveness activities
7. dealing with distributors and suppliers
8. selling to customers
9. collecting the finance
10. resolving operational problems
11. fending off competitors
12. steering the organization towards its
goals and determining the key variables
for success
VINCIT OMNIA VERIT
TAGUM CIT
1950
1. Market expansion
2. Technological change
3. Garnering resources
4. Operations
13. Marketing
14. Networking
15. Planning
16. Role model
interpretation
17. Ability to gather and
control resources
18. Calculated risk taking
1. Technical skills (T/S)
2. Problem solving
3. Decision making skills
4. Motivation (need for
achievement)
5. Time management
6. Negotiating skills
7. Communication skills
8. Adaptability to change
9. Learning abilities
10. Business systems
management
11. General management
12. Financial management
13. Human resources
management skills
14. ICT skills
15. Marketing
16. Networking
17. Operational
18. Planning
19. Value chain
management
20. Creativity
21. Innovation
22. Opportunity recognition
23. Role model
interpretation
24. Ability to gather and
control resources
25. Calculated risk taking
1. Technical Skills (T/S)
2. Problem solving
3. Adaptability to change
4. Learning abilities
5. Organizational development
TAGUM
UM
C
5. Numeracy and literacy
6. Motivation (need for
achievement)
7. Time management
8. Communication skills
9. Negotiating skills
10. Decision making skills
11. Business systems
management
12. General management
13. Financial management
14. ICT skills
15. Marketing
16. Networking
17. Operational
18. Research and
development
19. Creativity
20. Innovation
21. Opportunity recognition
22. Ability to gather and
control resources
23. Calculated risk taking
From the above table, it can be noticed that only the motivation as a skill is considered
important in all of the stages in the entrepreneurship process. Moreover, marketing is deemed
important in all stage except in stage 2. The gathering of resources started to become an
important skill from stage 2 until stage 4. Opportunity identification is considered important in
stage 1 and 4. Furthermore, human resources management, financial management and
technical skills are deemed necessary in stage 3 and 4. Creativity can be seen as an important
skill for stage 1 and 3. Lastly, communication, operations and innovation skills are considered
key skills in stage 3.
Transcribed Image Text:Skills required for success in stage 3 Entrepreneurial Process - Stage 4 1. improving organizational capabilities 2. implementing a management style in order to grow managerial competencies 3. setting up production processes 4. setting up structures and systems 5. ensuring quality control 6. waste elimination and cost effectiveness activities 7. dealing with distributors and suppliers 8. selling to customers 9. collecting the finance 10. resolving operational problems 11. fending off competitors 12. steering the organization towards its goals and determining the key variables for success VINCIT OMNIA VERIT TAGUM CIT 1950 1. Market expansion 2. Technological change 3. Garnering resources 4. Operations 13. Marketing 14. Networking 15. Planning 16. Role model interpretation 17. Ability to gather and control resources 18. Calculated risk taking 1. Technical skills (T/S) 2. Problem solving 3. Decision making skills 4. Motivation (need for achievement) 5. Time management 6. Negotiating skills 7. Communication skills 8. Adaptability to change 9. Learning abilities 10. Business systems management 11. General management 12. Financial management 13. Human resources management skills 14. ICT skills 15. Marketing 16. Networking 17. Operational 18. Planning 19. Value chain management 20. Creativity 21. Innovation 22. Opportunity recognition 23. Role model interpretation 24. Ability to gather and control resources 25. Calculated risk taking 1. Technical Skills (T/S) 2. Problem solving 3. Adaptability to change 4. Learning abilities 5. Organizational development TAGUM UM C 5. Numeracy and literacy 6. Motivation (need for achievement) 7. Time management 8. Communication skills 9. Negotiating skills 10. Decision making skills 11. Business systems management 12. General management 13. Financial management 14. ICT skills 15. Marketing 16. Networking 17. Operational 18. Research and development 19. Creativity 20. Innovation 21. Opportunity recognition 22. Ability to gather and control resources 23. Calculated risk taking From the above table, it can be noticed that only the motivation as a skill is considered important in all of the stages in the entrepreneurship process. Moreover, marketing is deemed important in all stage except in stage 2. The gathering of resources started to become an important skill from stage 2 until stage 4. Opportunity identification is considered important in stage 1 and 4. Furthermore, human resources management, financial management and technical skills are deemed necessary in stage 3 and 4. Creativity can be seen as an important skill for stage 1 and 3. Lastly, communication, operations and innovation skills are considered key skills in stage 3.
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