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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This Louis Vuitton print ad is targeting a consumer that most likely falls into this Maslow’s Hierarchy of Needs category:

a. Self-Actualization 

b. Physiological Needs 

c. Love and Belonging

d. Safety and Security 

e. None of the Above

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