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This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.) PART 4: MONETIZATION 1. DATA Average purchase revenue per user: QUESTION Is this the same as revenue per session? Explain. 2. DATA Total ad revenue: QUESTION Why is ad revenue so low? 3. DATA Most-purchased item: Purchase volume of most-purchased item: Percentage of sessions that add an item to cart: Percentage of add-to-carts that do not begin checkout: QUESTION #1 What change to the web design could the Google Merchandise Store make to decrease the abandonment rate of add-to-carts? QUESTION #2 On which step of the checkout journey is the largest abandonment rate? QUESTION #3 Do you believe this is a reasonable abandonment rate for this step, or do you think the purchase process is flawed? Justify your answer.

This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.) PART 4: MONETIZATION 1. DATA Average purchase revenue per user: QUESTION Is this the same as revenue per session? Explain. 2. DATA Total ad revenue: QUESTION Why is ad revenue so low? 3. DATA Most-purchased item: Purchase volume of most-purchased item: Percentage of sessions that add an item to cart: Percentage of add-to-carts that do not begin checkout: QUESTION #1 What change to the web design could the Google Merchandise Store make to decrease the abandonment rate of add-to-carts? QUESTION #2 On which step of the checkout journey is the largest abandonment rate? QUESTION #3 Do you believe this is a reasonable abandonment rate for this step, or do you think the purchase process is flawed? Justify your answer.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.)
Transcribed Image Text:This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.)
PART 4: MONETIZATION 1. DATA Average purchase revenue per user: QUESTION Is this the same as revenue per session? Explain. 2. DATA Total ad revenue: QUESTION Why is ad revenue so low? 3. DATA Most-purchased item: Purchase volume of most-purchased item: Percentage of sessions that add an item to cart: Percentage of add-to-carts that do not begin checkout: QUESTION #1 What change to the web design could the Google Merchandise Store make to decrease the abandonment rate of add-to-carts? QUESTION #2 On which step of the checkout journey is the largest abandonment rate? QUESTION #3 Do you believe this is a reasonable abandonment rate for this step, or do you think the purchase process is flawed? Justify your answer.
Transcribed Image Text:PART 4: MONETIZATION 1. DATA Average purchase revenue per user: QUESTION Is this the same as revenue per session? Explain. 2. DATA Total ad revenue: QUESTION Why is ad revenue so low? 3. DATA Most-purchased item: Purchase volume of most-purchased item: Percentage of sessions that add an item to cart: Percentage of add-to-carts that do not begin checkout: QUESTION #1 What change to the web design could the Google Merchandise Store make to decrease the abandonment rate of add-to-carts? QUESTION #2 On which step of the checkout journey is the largest abandonment rate? QUESTION #3 Do you believe this is a reasonable abandonment rate for this step, or do you think the purchase process is flawed? Justify your answer.
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