Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe the concept of data warehousing and its relationship to data modeling, including the use of data marts and data lakes.
Expert Solution
Step 1: Defining Data modeling
Data modeling in the context of data warehousing is the process of designing the structure and organization of data within a data warehouse. It involves creating a conceptual framework that defines how data will be stored, accessed, and related to support business intelligence (BI) and analytical reporting. Data modeling is crucial because it provides a blueprint for organizing and structuring data in a way that makes it accessible, understandable, and useful for business purposes.
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