You are the future and will be shaping the direction of the world to come. The last twenty years have seen huge changes in how marketing and consumer behavior works both in terms of business to consumer and business to business. Digital transformation of economic, institutional and societal systems and technological advances are driving this. As marketers, you need to understand this and how to build effective strategies and tactics to succeed. Please weigh in with your thoughts on one of these issues. - How has technology changed consumer behavior? What have marketers had to do to adapt to changing consumer behavior? -What emerging or future technologies might change consumer behavior and marketing? Can you give any examples of how businesses have engaged technology already? -What are the similarities or differences in Business to Business behavior and consumer behavior in this new era? Can you give an example? -How is “classic” marketing different or the same as marketing in this era? Can you give an example? -What are some of the ethical and legal issues, or personal rights issues that arise in digital and social marketing? How might these be challenged even more with emerging technology?
You are the future and will be shaping the direction of the world to come. The last twenty years have seen huge changes in how marketing and
Please weigh in with your thoughts on one of these issues.
- How has technology changed consumer behavior? What have marketers had to do to adapt to changing consumer behavior?
-What emerging or future technologies might change consumer behavior and marketing? Can you give any examples of how businesses have engaged technology already?
-What are the similarities or differences in Business to Business behavior and consumer behavior in this new era? Can you give an example?
-How is “classic” marketing different or the same as marketing in this era? Can you give an example?
-What are some of the ethical and legal issues, or personal rights issues that arise in digital and social marketing? How might these be challenged even more with emerging technology?
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