In the face of growing uncertainty and intensive competitive, companies should be focusing on the lifetime value of their customers. There's a counterintuitive but convincing argument for investing in technology to improve internal processes and revamp portfolio of products and services. But simply buying or implementing technology won't give you an advantage. Marketers have to use technology to transform their strategies so you can "accelerate through the turn." What makes advanced technology environment different from previous ones? And what technological investments would you make to build customer loyalty in the near future? Be specific and give examples.
In the face of growing uncertainty and intensive competitive, companies should be focusing on the lifetime value of their customers. There's a counterintuitive but convincing argument for investing in technology to improve internal processes and revamp portfolio of products and services. But simply buying or implementing technology won't give you an advantage. Marketers have to use technology to transform their strategies so you can "accelerate through the turn." What makes advanced technology environment different from previous ones? And what technological investments would you make to build customer loyalty in the near future? Be specific and give examples.
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
Problem 3C
Related questions
Question
Transcribed Image Text:In the face of growing uncertainty and intensive competitive, companies should be focusing on
the lifetime value of their customers. There's a counterintuitive but convincing argument for
investing in technology to improve internal processes and revamp portfolio of products and
services. But simply buying or implementing technology won't give you an advantage. Marketers
have to use technology to transform their strategies so you can "accelerate through the
turn." What makes advanced technology environment different from previous ones? And what
technological investments would you make to build customer loyalty in the near future? Be
specific and give examples.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
