In the face of growing uncertainty and intensive competitive, companies should be focusing onthe lifetime value of their customers. There's a counterintuitive but convincing argument forinvesting in technology to improve internal processes and revamp portfolio of products andservices. But simply buying or implementing technology won't give you an advantage. Marketershave to use technology to transform their strategies so you can "accelerate through theturn." What makes advanced technology environment different from previous ones? And whattechnological investments would you make to build customer loyalty in the near future? Bespecific and give examples.

Technological investments that would build customer loyalty in the near future:Customer…

Answered: In the face of growing uncertainty and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

1. How does every forces in micro and macroenvironment affect company's ability in creating customer value and building profitable relationship.
Discuss the main points of your Five Forces Analysis on the toy industry. What are the keysuccess factors in this industry? Explain which of the forces represent major negative forces foryour client Lego? Which of the forces signify opportunities? Explain your answer.
Today, marketers cannot ignore consumers’ concerns about theenvironmental impact of the firm’s activities. Page 169What are some ofthe environmental concerns consumers have regarding marketingactivities? How can marketers address these concerns?
Why does a company need to consider its currentmarketing situation, including competitive trends, whensetting objectives for market share?
How would managers view the structure of the markets in which they sell their products or services for a company like Publix?
answer as soon as possible
The 5 Marketing Concept 1. Production Concept 2. Product Concept 3. Selling Concept 4. Marketing Concept 5. Societal Concept
The picture is an illustration of targeting potential market and a potential market need. To identify your new potential markets, you consider every target demographic that you currently sell, as well as those which are not yet targeted. Consider yourself as an entrepreneur and ask the following questions. 1. What other products do my customers need now? 2. What related products will they need in the future? 3. Who else could make use of the products I am selling now? 4. What demographic information do I have with my current customers?
There are literally 100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals. The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…
1. Why is marketing analysis, planning, implementation, and control important for business owners? 2. In what ways can marketing analysis help you as a consumer? Explain.
Critical Thinking The marketing concept focuses on the ability of marketing to satisfy customer needs. As a typical college student, how does marketing satisfy your needs? What areas of your life are affected by marketing? What areas of your life (if any) are not af- fected by marketing?
1. Identify the different sources of business opportunities. Cite an example for each sources of business opportunities that will meet the needs of the market.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS