In the face of growing uncertainty and intensive competitive, companies should be focusing onthe lifetime value of their customers. There's a counterintuitive but convincing argument forinvesting in technology to improve internal processes and revamp portfolio of products andservices. But simply buying or implementing technology won't give you an advantage. Marketershave to use technology to transform their strategies so you can "accelerate through theturn." What makes advanced technology environment different from previous ones? And whattechnological investments would you make to build customer loyalty in the near future? Bespecific and give examples.

Technological investments that would build customer loyalty in the near future:Customer…

Answered: In the face of growing uncertainty and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

“Nowadays, the digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses”. Please describe the advantages that consumers have today that they did not have yesterday e.g., a substantial increase in buying power, and a greater variety of available goods and services. And in terms of business, what to manage them?
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