2. One principle of marketing is that "All Customers Change", and effective marketing strategymust manage customer dynamics. Explain three (3) ways in which customers are changing, andprovide examples. How do marketers manage these dynamics, provide examples.

Marketing teaches us that "All Customers Change," which means that in order to effectively engage…

Answered: 2. One principle of marketing is that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.