2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.
2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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