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In the space provide inform (I), to persuade (P), or to entertai and one of our most valued customers, you are l being

In the space provide inform (I), to persuade (P), or to entertai and one of our most valued customers, you are l being

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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348 PART ONE Ten Steps to Advancing College Reading Skills REVIEW TEST 2: PURPOSE In the space provided, indicate whether the primary purpose inform (I), to persuade (P), or to entertain (E). of each passage is to 1. 'As a TIME subscriber, and one of our most valued customers, you are being extended this unusual invitation: When you pay early for your next one-year term, you can send a FREE yearlong gift to anyone you choose. You have several things to gain, should you accept: "The recipient of your gift is sure to appreciate your generosity and good taste. "The ULTRONIC AM/FM Radio-FREE! You'll save 67% off the newsstand price on your own subscription. "We've also included a FREE gift card (enclosed) to announce your gift personally. "Of course, TIME also has something to gain: the opportunity to acquaint your friend or relative with TIME. 'We're confident that the person you choose will find that TIME'S perspective on the news is more valuable than ever before. 1ºAs a regular reader, you know that TIME'S analysis of world events offers unique insights into our ever-changing world so you can better determine how the news impacts your daily life. 11So let us hear from you now. 2. 'Many people who have come close to death from drowning, cardiac arrest, or other causes have described near-death experiences-profound, subjective events that sometimes result in dramatic changes in values, beliefs, behavior, and attitudes toward life and death. These experiences often include a new clarity of thinking, a feeling of well-being, a sense of being out of the body, and visions of bright lights or mystical encounters. "Such experiences have been reported by an estimated 30 to 40 percent of hospital patients who were revived after coming close to death and by about 5 percent of adult Americans in a nationwide poll. "Near-death experiences have been explained as a response to a perceived threat of death (a psychological theory); as a result of biological states that accompany the process of dying (a physiological theory); and as a foretaste of an actual state of bliss after death (a transcendental theory). 3. "Without question the most important invention in human history, next to frozen yogurt, is the computer. "Without computers, it would be virtually impossible for us to accomploiwer xow;gtkc,mg^&) "Hold it, there seems to be a keyboard problem here. "Let me just try plugging this cable into...
Transcribed Image Text:348 PART ONE Ten Steps to Advancing College Reading Skills REVIEW TEST 2: PURPOSE In the space provided, indicate whether the primary purpose inform (I), to persuade (P), or to entertain (E). of each passage is to 1. 'As a TIME subscriber, and one of our most valued customers, you are being extended this unusual invitation: When you pay early for your next one-year term, you can send a FREE yearlong gift to anyone you choose. You have several things to gain, should you accept: "The recipient of your gift is sure to appreciate your generosity and good taste. "The ULTRONIC AM/FM Radio-FREE! You'll save 67% off the newsstand price on your own subscription. "We've also included a FREE gift card (enclosed) to announce your gift personally. "Of course, TIME also has something to gain: the opportunity to acquaint your friend or relative with TIME. 'We're confident that the person you choose will find that TIME'S perspective on the news is more valuable than ever before. 1ºAs a regular reader, you know that TIME'S analysis of world events offers unique insights into our ever-changing world so you can better determine how the news impacts your daily life. 11So let us hear from you now. 2. 'Many people who have come close to death from drowning, cardiac arrest, or other causes have described near-death experiences-profound, subjective events that sometimes result in dramatic changes in values, beliefs, behavior, and attitudes toward life and death. These experiences often include a new clarity of thinking, a feeling of well-being, a sense of being out of the body, and visions of bright lights or mystical encounters. "Such experiences have been reported by an estimated 30 to 40 percent of hospital patients who were revived after coming close to death and by about 5 percent of adult Americans in a nationwide poll. "Near-death experiences have been explained as a response to a perceived threat of death (a psychological theory); as a result of biological states that accompany the process of dying (a physiological theory); and as a foretaste of an actual state of bliss after death (a transcendental theory). 3. "Without question the most important invention in human history, next to frozen yogurt, is the computer. "Without computers, it would be virtually impossible for us to accomploiwer xow;gtkc,mg^&) "Hold it, there seems to be a keyboard problem here. "Let me just try plugging this cable into...
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