Homework Help is Here – Start Your Trial Now!
Business
Marketing
In the space provide inform (I), to persuade (P), or to entertai and one of our most valued customers, you are l being

In the space provide inform (I), to persuade (P), or to entertai and one of our most valued customers, you are l being

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
348 PART ONE Ten Steps to Advancing College Reading Skills REVIEW TEST 2: PURPOSE In the space provided, indicate whether the primary purpose inform (I), to persuade (P), or to entertain (E). of each passage is to 1. 'As a TIME subscriber, and one of our most valued customers, you are being extended this unusual invitation: When you pay early for your next one-year term, you can send a FREE yearlong gift to anyone you choose. You have several things to gain, should you accept: "The recipient of your gift is sure to appreciate your generosity and good taste. "The ULTRONIC AM/FM Radio-FREE! You'll save 67% off the newsstand price on your own subscription. "We've also included a FREE gift card (enclosed) to announce your gift personally. "Of course, TIME also has something to gain: the opportunity to acquaint your friend or relative with TIME. 'We're confident that the person you choose will find that TIME'S perspective on the news is more valuable than ever before. 1ºAs a regular reader, you know that TIME'S analysis of world events offers unique insights into our ever-changing world so you can better determine how the news impacts your daily life. 11So let us hear from you now. 2. 'Many people who have come close to death from drowning, cardiac arrest, or other causes have described near-death experiences-profound, subjective events that sometimes result in dramatic changes in values, beliefs, behavior, and attitudes toward life and death. These experiences often include a new clarity of thinking, a feeling of well-being, a sense of being out of the body, and visions of bright lights or mystical encounters. "Such experiences have been reported by an estimated 30 to 40 percent of hospital patients who were revived after coming close to death and by about 5 percent of adult Americans in a nationwide poll. "Near-death experiences have been explained as a response to a perceived threat of death (a psychological theory); as a result of biological states that accompany the process of dying (a physiological theory); and as a foretaste of an actual state of bliss after death (a transcendental theory). 3. "Without question the most important invention in human history, next to frozen yogurt, is the computer. "Without computers, it would be virtually impossible for us to accomploiwer xow;gtkc,mg^&) "Hold it, there seems to be a keyboard problem here. "Let me just try plugging this cable into...
Transcribed Image Text:348 PART ONE Ten Steps to Advancing College Reading Skills REVIEW TEST 2: PURPOSE In the space provided, indicate whether the primary purpose inform (I), to persuade (P), or to entertain (E). of each passage is to 1. 'As a TIME subscriber, and one of our most valued customers, you are being extended this unusual invitation: When you pay early for your next one-year term, you can send a FREE yearlong gift to anyone you choose. You have several things to gain, should you accept: "The recipient of your gift is sure to appreciate your generosity and good taste. "The ULTRONIC AM/FM Radio-FREE! You'll save 67% off the newsstand price on your own subscription. "We've also included a FREE gift card (enclosed) to announce your gift personally. "Of course, TIME also has something to gain: the opportunity to acquaint your friend or relative with TIME. 'We're confident that the person you choose will find that TIME'S perspective on the news is more valuable than ever before. 1ºAs a regular reader, you know that TIME'S analysis of world events offers unique insights into our ever-changing world so you can better determine how the news impacts your daily life. 11So let us hear from you now. 2. 'Many people who have come close to death from drowning, cardiac arrest, or other causes have described near-death experiences-profound, subjective events that sometimes result in dramatic changes in values, beliefs, behavior, and attitudes toward life and death. These experiences often include a new clarity of thinking, a feeling of well-being, a sense of being out of the body, and visions of bright lights or mystical encounters. "Such experiences have been reported by an estimated 30 to 40 percent of hospital patients who were revived after coming close to death and by about 5 percent of adult Americans in a nationwide poll. "Near-death experiences have been explained as a response to a perceived threat of death (a psychological theory); as a result of biological states that accompany the process of dying (a physiological theory); and as a foretaste of an actual state of bliss after death (a transcendental theory). 3. "Without question the most important invention in human history, next to frozen yogurt, is the computer. "Without computers, it would be virtually impossible for us to accomploiwer xow;gtkc,mg^&) "Hold it, there seems to be a keyboard problem here. "Let me just try plugging this cable into...
Expert Solution
steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS