11) Leon's "Don't Pay a Cent Event" is an example of a cash refund promotion. A) True B) False 12) Delivering attractive display holders to stay near the cash out is an example of a trade promotion. A) True B) False 13) Members in Air Canada's "Aeroplan" loyalty program collect points to be redeemed for free travel, products, and services and is a reward type of loyalty program. A) True B) False 14) If Kraft pays for part of an advertising flyer that Safeway produces, that is cooperative advertising. A) True B) False 15) The use of dealer premiums is often controversial. A) True B) False
11) Leon's "Don't Pay a Cent Event" is an example of a cash refund promotion.
A) True
B) False
12) Delivering attractive display holders to stay near the cash out is an example of a trade promotion.
A) True
B) False
13) Members in Air Canada's "Aeroplan" loyalty program collect points to be redeemed for free travel, products, and services and is a reward type of loyalty program.
A) True
B) False
14) If Kraft pays for part of an advertising flyer that Safeway produces, that is cooperative advertising.
A) True
B) False
15) The use of dealer premiums is often controversial.
A) True
B) False
16) The practice of public relations is used to build rapport with the various publics a company, individual, or organization may have.
A) True
B) False
17) Public relations communications is useful in four key areas: corporate communications, reputation management, publicity generation, and fundraising.
A) True
B) False
18) The final outcome of a crisis often depends on how effectively a firm manages its public relations activity. It is often best to keep quiet until there is a solution.
A) True
B) False
19) An important element of public relations is corporate advertising which communicates such things as when Esso supports an environmental initiative.
A) True
B) False
20) Product seeding means buzz marketing.
A) True
B) False
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