Question: Locate two or three comparative ads advertised on your television channels. Do you think these ads are misleading and they cause dispute among competitors? What should be the criteria of fairness of the message in comparative advertisements.
Question: Locate two or three comparative ads advertised on your television channels. Do you think these ads are misleading and they cause dispute among competitors? What should be the criteria of fairness of the message in comparative advertisements.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Locate two or three comparative ads advertised on your television channels. Do you think these ads are misleading and they cause dispute among competitors? What should be the criteria of fairness of the message in comparative advertisements.
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