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MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Around 200 words
X case studies
Question 1
How the target market characteristics affect the
promotional mix? Use an example to illustrate.
Question 2
Transcribed Image Text:X case studies Question 1 How the target market characteristics affect the promotional mix? Use an example to illustrate. Question 2
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