objectives: Apply the theory and practice of business marketing to real world contexts Summarise the core concepts of B2B organisational marketing Classify the categories of businesses that constitute the B2B market Compare B2B and B2C marketing characteristics question: With the use of an example from your country, discuss how a company can cater their business offering to both B2C and B2B Markets. Where practicable, use examples to present information. Your response should include a brief introduction to the company, their products and/or services and then a detailed discussion on how their products and services are manufactured or sold to meet the needs of both B2C and B2B markets.
objectives: Apply the theory and practice of business marketing to real world contexts Summarise the core concepts of B2B organisational marketing Classify the categories of businesses that constitute the B2B market Compare B2B and B2C marketing characteristics question: With the use of an example from your country, discuss how a company can cater their business offering to both B2C and B2B Markets. Where practicable, use examples to present information. Your response should include a brief introduction to the company, their products and/or services and then a detailed discussion on how their products and services are manufactured or sold to meet the needs of both B2C and B2B markets.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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objectives:
Apply the theory and practice of business marketing to real world contexts
Summarise the core concepts of B2B organisational marketing
Classify the categories of businesses that constitute the B2B market
Compare B2B and B2C marketing characteristics
question:
With the use of an example from your country, discuss how a company can cater their business offering to both B2C and B2B Markets.
Where practicable, use examples to present information.
Your response should include a brief introduction to the company, their products and/or services and then a detailed discussion on how their products and services are manufactured or sold to meet the needs of both B2C and B2B markets.
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