The question(s) for this discussion are as follows: Dynamic pricing adjusts prices in real-time based on various factors such as demand, competition, and customer behavior. How does AI enable dynamic pricing in today's market? Provide examples of industries or companies that effectively use AI-driven dynamic pricing. What are the advantages and disadvantages of dynamic pricing for both businesses and consumers?
The question(s) for this discussion are as follows: Dynamic pricing adjusts prices in real-time based on various factors such as demand, competition, and customer behavior. How does AI enable dynamic pricing in today's market? Provide examples of industries or companies that effectively use AI-driven dynamic pricing. What are the advantages and disadvantages of dynamic pricing for both businesses and consumers?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
The question(s) for this discussion are as follows:
Dynamic pricing adjusts prices in real-time based on various factors such as demand, competition, and customer behavior.
How does AI enable dynamic pricing in today's market? Provide examples of industries or companies that effectively use AI-driven dynamic pricing.
What are the advantages and disadvantages of dynamic pricing for both businesses and consumers?
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