Part One: Introduction to DeBeers Diamonds For this section, you will provide a brief overview of DeBeers, including its history, mission/values, headquarters, what product(s) it offers, type of business/industry, current market status, etc. Include key facts and figures where possible.
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- Explain why a retailer should be concerned with market segmentation and identifying a target market. Define and discuss the three criteria that should be met to reach a target market. NOTE: the criteria is in the photo attached.there are 5 definitions , definitions briefly subject:Sales Management 1.Effectiveness 2.Prospect 3.FAB selling technique 4.Selling 5. CloseYour city is planning to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well. 1. What items may you include in your press kit? 2. What details must you include in your press release? 3. What other community assets may you solicit to support the marketing program?
- PART 2: SHORT ANSWER QUESTIONS Question 1 Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer. Question 2 20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of…Select any organization that you and your group find to be of interest. What product or service do they offer? [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group. How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?list and describe the seven (7) steps of the Sales Process in relation to a car dealership. You are also expected to incorporate some critical analysis of these steps with questions, comparisons or even examples.
- How will you Present your Plans and Programs in retail store?Estrids's is an online direct-to-consumer brand that primarily sells razors. You can sign up to a shaving subscription or buy razors and other products whenever you like from the website. Estrids's has been around for a few years. Since Estrids's is a direct-to-consumer website business, it has lots of 1st party data about its customers, including, but not limited to: - How they first heard about Estrids's (from a post-checkout survey) - Which, if any, acquisition marketing channel drove them to become a new customer in the first place - What website pages they've visited - Whether or not they're on a shaving subscription - What products they've purchased - How much money they've spent with Estrids's across time Estrids's Acquisition Marketing team is focused on acquiring as many new customers as possible at or below a…How To Build A Menswear Brand – An Interview With Owen & Fred Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market. So, what? Make your own. Mike then went on to create an e-commerce business that curates great products and help others like him do the same. What They Did To SucceedRepeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable. That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing. They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.” Key TakeawayEven if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing. An amazing product makes…