Homework Help is Here – Start Your Trial Now!
Business
Marketing
1) Choose one of the followings: Chick-fil-A, Six Flags over Georgia, Aflac, Columbus State University, Marriott Hotel, Ford F-series trucks, Red Bull energy drinks. 2) Create an environment scanning for that company. That is, create a list of issues addressing each of the factors discussed in the textbook (social, demographic, ethnic, economic, technology, legal, competitive factors). 3) For each item on the list, identify_how that company will face the challenges posed by each factor of its environment. 4) Also suggest (or explain) how the company needs to adjust its marketing mix to respond to each factors. 2. Apple has decided to release a vehicle to complement their other tech products, but they are having a difficult time deciding on the appropriate target market. Please write approximately 500 words describing the target market or markets you think would be most appropriate for an Apple vehicle. Include specific product features that you think would appeal to this market. You should support your recommendation by citing outside sources.

1) Choose one of the followings: Chick-fil-A, Six Flags over Georgia, Aflac, Columbus State University, Marriott Hotel, Ford F-series trucks, Red Bull energy drinks. 2) Create an environment scanning for that company. That is, create a list of issues addressing each of the factors discussed in the textbook (social, demographic, ethnic, economic, technology, legal, competitive factors). 3) For each item on the list, identify_how that company will face the challenges posed by each factor of its environment. 4) Also suggest (or explain) how the company needs to adjust its marketing mix to respond to each factors. 2. Apple has decided to release a vehicle to complement their other tech products, but they are having a difficult time deciding on the appropriate target market. Please write approximately 500 words describing the target market or markets you think would be most appropriate for an Apple vehicle. Include specific product features that you think would appeal to this market. You should support your recommendation by citing outside sources.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
1) Choose one of the followings: Chick-fil-A, Six Flags over Georgia, Aflac, Columbus State University, Marriott Hotel, Ford F-series trucks, Red Bull energy drinks. 2) Create an environment scanning for that company. That is, create a list of issues addressing each of the factors discussed in the textbook (social, demographic, ethnic, economic, technology, legal, competitive factors). 3) For each item on the list, identify_how that company will face the challenges posed by each factor of its environment. 4) Also suggest (or explain) how the company needs to adjust its marketing mix to respond to each factors. 2. Apple has decided to release a vehicle to complement their other tech products, but they are having a difficult time deciding on the appropriate target market. Please write approximately 500 words describing the target market or markets you think would be most appropriate for an Apple vehicle. Include specific product features that you think would appeal to this market. You should support your recommendation by citing outside sources.
Transcribed Image Text:1) Choose one of the followings: Chick-fil-A, Six Flags over Georgia, Aflac, Columbus State University, Marriott Hotel, Ford F-series trucks, Red Bull energy drinks. 2) Create an environment scanning for that company. That is, create a list of issues addressing each of the factors discussed in the textbook (social, demographic, ethnic, economic, technology, legal, competitive factors). 3) For each item on the list, identify_how that company will face the challenges posed by each factor of its environment. 4) Also suggest (or explain) how the company needs to adjust its marketing mix to respond to each factors. 2. Apple has decided to release a vehicle to complement their other tech products, but they are having a difficult time deciding on the appropriate target market. Please write approximately 500 words describing the target market or markets you think would be most appropriate for an Apple vehicle. Include specific product features that you think would appeal to this market. You should support your recommendation by citing outside sources.
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS