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Q2 Consumers go through a series of steps (from problem recognition to post- purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products: a. A new suit for a job interview b. A new smartphone c. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.

Q2 Consumers go through a series of steps (from problem recognition to post- purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products: a. A new suit for a job interview b. A new smartphone c. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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02 Consumers go through a series of steps (from problem recognition to post- purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products: a. A new suit for a job interview b. A new smartphone c. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.
Transcribed Image Text:02 Consumers go through a series of steps (from problem recognition to post- purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products: a. A new suit for a job interview b. A new smartphone c. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.
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