Consumer Behavior Challenge: The Social Dilemma DIRECTIONS: Before you answer the questions, you must first watch the Social Dilemma Documentary. Please answer each question thoroughly and accurately with a minimum of five sentences. Please use specific examples from the video. Submit at least one page of notes from the entire video. Here is the link to the movie: https://www.dailymotion.com/video/x8yk8iy QUESTIONS: INCLUDE EACH QUESTION WITH YOUR ANSWERS ALONG WITH THE NOTES. What are the three goals for social media? Explain how Social Media companies use persuasive technology and psychology to control consumer behavior. Explain the harmful effects of social media on teenagers and why this subculture is so vulnerable. Give detailed statistics. With this is in mind, what is the ethical responsibility of advertisers? What are the implications for brands? Fake News travels six times as fast as true news stories. Explain how the social media business model propagates “fake news” stories. Discuss political polarization and conspiracy theory. Give a specific example that was discussed in the documentary. Discuss one social media platform and the impact that it has on consumer behavior. Give three examples of the platform features that may be predatory or manipulative. You can use the examples discussed in the video. Challenge your yourself to a Social Media detox from ALL social media for 24- 48 hours. Do not make any personal posts or consume any content. Disable all notifications. I realize that some students may not do the detox. Here is a list of things to discuss: Length of your detox. Discuss any previous social media detoxes and outcomes. The week’s prior daily average screen time. The names of the social media accounts you have. The number of followers you have and number of accounts you follow Activities that you started during your detox. Discuss if you would consider doing the detox again. Mental health changes that you noticed with this detox. YOU WILL NOT EARN THE FULL 25 POINTS FOR A RECAP OF THE ANSWERS TO THE CASE STUDY QUESTIONS. NOTE: You should have at least three pages.

Consumer Behavior Challenge: The Social Dilemma DIRECTIONS: Before you answer the questions, you must first watch the Social Dilemma Documentary. Please answer each question thoroughly and accurately with a minimum of five sentences. Please use specific examples from the video. Submit at least one page of notes from the entire video. Here is the link to the movie: https://www.dailymotion.com/video/x8yk8iy QUESTIONS: INCLUDE EACH QUESTION WITH YOUR ANSWERS ALONG WITH THE NOTES. What are the three goals for social media? Explain how Social Media companies use persuasive technology and psychology to control consumer behavior. Explain the harmful effects of social media on teenagers and why this subculture is so vulnerable. Give detailed statistics. With this is in mind, what is the ethical responsibility of advertisers? What are the implications for brands? Fake News travels six times as fast as true news stories. Explain how the social media business model propagates “fake news” stories. Discuss political polarization and conspiracy theory. Give a specific example that was discussed in the documentary. Discuss one social media platform and the impact that it has on consumer behavior. Give three examples of the platform features that may be predatory or manipulative. You can use the examples discussed in the video. Challenge your yourself to a Social Media detox from ALL social media for 24- 48 hours. Do not make any personal posts or consume any content. Disable all notifications. I realize that some students may not do the detox. Here is a list of things to discuss: Length of your detox. Discuss any previous social media detoxes and outcomes. The week’s prior daily average screen time. The names of the social media accounts you have. The number of followers you have and number of accounts you follow Activities that you started during your detox. Discuss if you would consider doing the detox again. Mental health changes that you noticed with this detox. YOU WILL NOT EARN THE FULL 25 POINTS FOR A RECAP OF THE ANSWERS TO THE CASE STUDY QUESTIONS. NOTE: You should have at least three pages.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Consumer Behavior Challenge: The Social Dilemma

DIRECTIONS: Before you answer the questions, you must first watch the Social Dilemma Documentary. Please answer each question thoroughly and accurately with a minimum of five sentences. Please use specific examples from the video.

Submit at least one page of notes from the entire video. Here is the link to the movie: https://www.dailymotion.com/video/x8yk8iy

QUESTIONS: INCLUDE EACH QUESTION WITH YOUR ANSWERS ALONG WITH THE NOTES.

What are the three goals for social media? Explain how Social Media companies use persuasive technology and psychology to control consumer behavior.
Explain the harmful effects of social media on teenagers and why this subculture is so vulnerable. Give detailed statistics. With this is in mind, what is the ethical responsibility of advertisers? What are the implications for brands?
Fake News travels six times as fast as true news stories. Explain how the social media business model propagates “fake news” stories. Discuss political polarization and conspiracy theory. Give a specific example that was discussed in the documentary.
Discuss one social media platform and the impact that it has on consumer behavior. Give three examples of the platform features that may be predatory or manipulative. You can use the examples discussed in the video.
Challenge your yourself to a Social Media detox from ALL social media for 24- 48 hours. Do not make any personal posts or consume any content. Disable all notifications. I realize that some students may not do the detox. Here is a list of things to discuss:

Length of your detox.
Discuss any previous social media detoxes and outcomes.
The week’s prior daily average screen time.
The names of the social media accounts you have.
The number of followers you have and number of accounts you follow
Activities that you started during your detox.
Discuss if you would consider doing the detox again.
Mental health changes that you noticed with this detox.

YOU WILL NOT EARN THE FULL 25 POINTS FOR A RECAP OF THE ANSWERS TO THE CASE STUDY QUESTIONS. NOTE: You should have at least three pages.

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