Value in use pricing does not vary from one product to another. sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used. Omerely sets the price at what customers expect to pay. sets a rather high price to suggest high quality or high status. is determined by online auctions.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section10.2: Dollar Shave Club Faces Sharp Competition
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Value in use pricing
does not vary from one product to another.
sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used.
Omerely sets the price at what customers expect to pay.
sets a rather high price to suggest high quality or high status.
is determined by online auctions.
Transcribed Image Text:Value in use pricing does not vary from one product to another. sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used. Omerely sets the price at what customers expect to pay. sets a rather high price to suggest high quality or high status. is determined by online auctions.
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