1-year implementation plan that will reflect the marketing programme for the first year of a Strategic Marketing Plan Produce creative, action-oriented and practical solutions to business marketing problems Incorporate technological solutions into B2B marketing solutions Communicate effectively (written and oral) in a business marketing context Attend to detail when making decisions on business client matters; Contribute to stronger customer-orientation within organisations of interest; and Adopt ethical approaches and social responsibility in the design and delivery of marketing programmes to business customers. You are the Marketing Director of a B2B Organisational Marketing company of your choice
1-year implementation plan that will reflect the marketing programme for the first year of a Strategic Marketing Plan Produce creative, action-oriented and practical solutions to business marketing problems Incorporate technological solutions into B2B marketing solutions Communicate effectively (written and oral) in a business marketing context Attend to detail when making decisions on business client matters; Contribute to stronger customer-orientation within organisations of interest; and Adopt ethical approaches and social responsibility in the design and delivery of marketing programmes to business customers. You are the Marketing Director of a B2B Organisational Marketing company of your choice
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1-year implementation plan that will reflect the marketing programme for the first year of a Strategic Marketing Plan Produce creative, action-oriented and practical solutions to business marketing problems
Incorporate technological solutions into B2B marketing solutions
Communicate effectively (written and oral) in a business marketing context
Attend to detail when making decisions on business client matters;
Contribute to stronger customer-orientation within organisations of interest; and
Adopt ethical approaches and social responsibility in the design and delivery of marketing programmes to business customers.
You are the Marketing Director of a B2B Organisational Marketing company of your choice
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