Discuss the following terms as it relates to strategic marketing a) Mission b) Vision c) SMART OBJECTIVES d)Strategic Fit e) Strategic Stretch

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Discuss the following terms as it relates to strategic marketing

a) Mission

b) Vision

c) SMART OBJECTIVES

d)Strategic Fit

e) Strategic Stretch

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