Discuss and explain with examples the significance of earned media in the life of a digital Marketing Strategist.  Describe the metrics, dimensions, and KPIs specific to earned media analytics. Please use Digital Marketing Analytics concepts in your response.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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Discuss and explain with examples the significance of earned media in the life of a digital Marketing Strategist.  Describe the metrics, dimensions, and KPIs specific to earned media analytics. Please use Digital Marketing Analytics concepts in your response. 

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