Question 10Explain the meaning of Segmentation in space market?and why this market is highly segmented?Use the editor to format your answer

About the space market concept -The" space market" refers to the profitable conditioning and deals…

Answered: Question 10 Explain the meaning of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1) Horlicks is a known product of GSK which is recently purchased by another giant company Unilever.GSK sold the brand because for last few years the market for this brand is in unfavorable condition. GSKalso faced challenges to adopt proper strategy to match the target market with required quality and price.Whereas Unilever is trying to explore beverage industry with two key strategic goals: increase its presencein health food category and in high growth emerging market. The GSK portfolio includes the hugely popularHorlicks and Boost brands – Horlicks commands a volume market share of around 50% in India. The brandsoffer a range of beverage-based nutrition products that support critical supplementation needs across lifestages, with a portfolio addressing child and toddler nutrition, women’s wellbeing and adult wellness. Theyare backed by strong research and clinically backed claims. So Unilever feels that it is also an opportunityand a privilege to combine their respective strengths…

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Question 10 Explain the meaning of Segmentation in space market? and why this market is highly segmented?