stakeholders who might typically  interact with or be members of a DMO. 2. How might autonomous agents have an influence on the formation of destination  images for prospective tourists? Why might these autonomous agents be seen by  prospective tourists as more trustworthy than marke

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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What is a Destination Marketing Organisation (DMO) and what are some of the 
common roles of DMOs? Identify some of the stakeholders who might typically 
interact with or be members of a DMO.
2. How might autonomous agents have an influence on the formation of destination 
images for prospective tourists? Why might these autonomous agents be seen by 
prospective tourists as more trustworthy than marketing created by a destination 
marketing organisation (DMO)?
3. What is an Explorer Traveller? How do they function as ‘influencers’ on the broader 
tourist markets?
4. Why might tourism operators want to come together and work in partnership with 
their competitors within a destination? What other entities might want to work cooperatively in a destination partnership and what are some of the barriers and 
challenges for developing effective destination partnerships?
5. Explain the characteristics of the Creative Classes. How do these relate to economic 
development? What are some strategies that cities may develop to encourage the 
Creative Classes and which cities have become very successful in encouraging these 
changes?
6. How does street art and Melbourne’s coffee culture contribute to Melbourne’s 
image as a Creative City and help to make it an attractive tourist destination?
7. Explain the supranational brands of National Parks and World Heritage and how they 
developed. How may their application be used to market destinations?
8. What are some of the challenges for destinations in the aftermath of a natural 
disaster? Explain the roles of demarketing and knowledge management for a DMO in 
such a situation

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