Question 2 Read the case study below and answer the following questions:Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with the consolidated stock in our warehouse. With this new service, Lazada is going to improve our physical infrastructure, expand the platform's coverage, as well as get more of the sellers to onboard Lazada," he told the New Straits Times in an interview.3Sunil said that with the digitisation of Lazada Logistic systems, time and cost are better managed because of automation and technology that cares for their infrastructure. Lazada Logistic is powered by a data-driven, smart routing algorithm, enabling its services to meet the surging demand of Malaysia's flourishing eCommerce industry, he said."Data facilities technologies play a very big role for Lazada Logistic. We spend a lot of time looking at data and information and keep changing and optimising what a route pattern looks like, how can we make our drivers more efficient, and how do we shorten the journey of a package from a seller to a buyer and not necessarily always have to go to the longest path. We also use a lot of machine learning with the backend to support and understand what is the best way to operate more effectively," he said.Meanwhile, Sunil said Lazada would also focus on making its service more accessible to the general masses by improving Malaysia's logistics and distribution centres. He said Lazada is ramping up to build more logistic warehouses in Malaysia starting from next year to make the service more efficient and closer to the buyers."As the economy marked a significant shift towards digitalisation in 2020, Lazada saw an increase in the number of buyers from outside Klang Valley. Therefore, we are planning to have more logistic warehouses to reduce that average delivery time spent on one order essentially, so then the buyers will get their package delivered faster and enhance same-day order delivery. But that does not mean that we are going to have physical setups everywhere. So we are looking at it from a rationalisation," he added.(a) Elaborate the major challenges in implementing multi-channel logistics service (MCL) towards the operations in Lazada Malaysia. please provide detailed answer.in essay format.