Briefly describe the marketing channel, and all the intermediaries, that would be involved in moving apples produced in British Columbia's Okanagan Valley to a grocery store in Kingston, Ontario, and for moving T-shirts manufactured in Montreal, Quebec, to an independent clothing retailer in Saskatoon, Saskatchewan. Don't name specific intermediaries (companies to be used). Instead, provide the types of intermediaries that would be involved.
Briefly describe the marketing channel, and all the intermediaries, that would be involved in moving apples produced in British Columbia's Okanagan Valley to a grocery store in Kingston, Ontario, and for moving T-shirts manufactured in Montreal, Quebec, to an independent clothing retailer in Saskatoon, Saskatchewan. Don't name specific intermediaries (companies to be used). Instead, provide the types of intermediaries that would be involved.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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