Explain how channel length and channel width can be strategically used by a retailer to position its offering in the marketplace.Note: please refer to the given information. Supply-Chain LengthDirect supply chain: Manufacturer sells itsgoods directly to the final consumer• Desired length is determined by:• The size of the customer baseGeographical dispersionBehavioratterns like purchase frequencyLO 2Supply-Chain Length• Average purchase size• The particular needs of customersThe nature of the product• Size of the manufacturer, its financial capacity, andits desire for control Supply-Chain Width• Intensive distribution: All possible retailersare used in a trade areaSelective distribution: Moderate number ofretailers are used in a trade areaExclusive distribution: Only one retailer isused to cover a trading areaLO 2

Supply chain distribution can be stated as the manner in which an organization or business gets its…

Answered: Explain how channel length and channel…

Explain how channel length and channel width can be strategically used by a retailer to position its offering in the marketplace

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 15DRQ

See similar textbooks

Related questions

Q: What kind of channel is the chain of restaurants called "Shake Shack"?

A: Shake Shack could be a common yank burger chain created in 2004 that has seasoned unbelievable…

Q: Do you feel that channels of distribution and physical distribution management are sufficiently…

A: The structured coordination of procedures necessary to transport goods or services from the point of…

Q: Which of the following choices lists the elements of the distribution channel in the correct order?

A: Distribution channel makes the delivery of the goods to the final consumers possible. An efficient…

Q: How does the channel captain idea differ among corporate, administered, and contractual vertical…

A: Channel captain is a member of the distribution channel who takes the leadership role. The channel…

Q: What is the difference between a direct and indirect channel?

A: A distribution channel involves a set of businesses and intermediaries across which products and…

Q: Based upon your understanding of the classification of consumer goods as outlined in the overview of…

A: Classification of consumer goods:- 1. Convenience goods:- It refers to those goods that have low…

Q: Unlike traditional car manufacturers, some carmakers have used limited showrooms and dealerships and…

A: A distribution model is a series of businesses or mediators that a product or service goes through…

Q: Which of the following statements is true of the influence of product characteristics on a company's…

A: "Since you have asked multiple questions, we will solve the first one for you. If you want any…

Q: Can you present an example of a product that is distributed using the 3 main distribution channels?

A: Distribution process aims at making the product available to the customers with minimum hassle and…

Q: answer the following based on the company above: Marketing Mix Issues in Channel Management 1.What…

A: Marketing Mix Issues in Channel Management:a) Products: One potential issue that SPA Alhambra may…

Q: 10. Explain what is meant by a marketing channel and the value created by intermediaries (role they…

A: A marketing channel, also known as a distribution channel, is a network of individuals and…

Q: What type of retail distribution system sees only a few retailers supplying the majority of the…

A: Option (4) Concentrated retail

Q: Distribution Management Give an example Questions are all about physical distribution 3…

A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…

Q: Explain a channel richness. What influences channel richness? How should someone select a channel?

A: Communication channel can be described as the medium through which information is exchanged between…

Q: analyze how digital channels and traditional channels can complement each other in a comprehensive…

A: In marketing, traditional channels refer to the oldest form of media such as television, radio and…

Q: Explain the following based on Supply Chain Management: 1. Direct Distribution 2. Indirect…

A: Direct Distribution: Direct distribution refers to the supply chain approach in which the…

Question

Explain how channel length and channel width can be strategically used by a retailer to position its offering in the marketplace. Note: please refer to the given information.

Supply-Chain Length
Direct supply chain: Manufacturer sells its
goods directly to the final consumer
• Desired length is determined by:
• The size of the customer base
Geographical dispersion
Behavior
atterns like purchase frequency
LO 2
Supply-Chain Length
• Average purchase size
• The particular needs of customers
The nature of the product
• Size of the manufacturer, its financial capacity, and
its desire for control

Supply-Chain Width
• Intensive distribution: All possible retailers
are used in a trade area
Selective distribution: Moderate number of
retailers are used in a trade area
Exclusive distribution: Only one retailer is
used to cover a trading area
LO 2

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

This is a popular solution!

SEE SOLUTION Check out a sample Q&A here

Introduction

VIEW

Supply Chain-Length

VIEW

Supply Chain-Width

VIEW

Trending now

This is a popular solution!

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

What Is Direct & Indirect Distribution with Examples.
What type of retail distribution system sees only a few retailers supplying the majority of the market? Question 5 options: 1) Unified distribution 2) Large market distribution 3) Consolidated distribution 4) Concentrated retail
Wholesale middlemen of Australia and kroger delivery 1. Number and size 2. Customary markup for various classes of goods 3. Method of operation (cash/credit)
Why would it be advantageous to supply a regional warehousefrom the central warehouse using a fixed period system?
1. Logistic network through which unwanted or excess products by resellers or consumers is classified as:
Marketing mix Distribution Strategy (Chapter 13): Where did you buy the product? Is this channel member a wholesaler or a retailer? What type of wholesaler or retailer? *Toothpaste Store target
3. What is the difference between a marketing channel and a supply chain?
Supply chain management activities does not include
Define Distribution intensity?
What type of distribution network is typically best suited for highly differentiated products? Explain your answer briefly.
27. Which of these belong in ‘support activities’ category? Inbound logistics Outbound logistics Sales technology
3. Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.