Explain a channel richness. What influences channel richness? How should someone select a channel?

Q: How does the channel captain idea differ among corporate, administered, and contractual vertical…

A: Channel captain is a member of the distribution channel who takes the leadership role. The channel…

Q: Why do customers expect more choice and flexibility as to how products and services are made…

A: In the contemporary business environment, there has been a substantial evolution in customer…

Q: What are marketing channels? Briefly explain some of the different types of intermediaries.

A: Marketing channels, which are alternatively referred to as trade channels or distribution channels,…

Q: Trading online involves developing multichannel strategies. Give three examples of potential…

A: Channel conflict is a disagreement between two parties involved in selling products online. Anyone…

Q: answer the following based on the company above: Marketing Mix Issues in Channel Management 1.What…

A: Marketing Mix Issues in Channel Management:a) Products: One potential issue that SPA Alhambra may…

Q: Analyse in detail two important factors to consider when constructing channels and working with…

A: In the case study "Scandic Hotel Chain in the Baltic: A case of Strategic International Marketing,"…

Q: Explain the term “channel length and “width mean” in regards to a distribution channel?

A: The word "channel width" refers to the number of intermediaries, companies, and institutions located…

Q: A powerful channel intermediary can help manufacturers. Is there any reason why a producer has a…

A: A producer with its own distribution network delivers products directly to consumers without the use…

Q: When is the distribution channel of business to consumer viable ?  Cite an example

A: A channel of distribution is a network of companies through which a product or service moves before…