Analyse in detail two important factors to consider when constructing channels and working with channel intermediaries according to the case study titled Scandic Hotel Chain in the Baltic: A case of Strategic International Marketing

Q: n the Introduction section, acquaint the reader with the Channels of an IMC Strategy

A: The channels of an Integrated Marketing strategy is made up of communication channels such as social…

Q: One of the first things companies discover about international channel of distribution patterns is…

A: Expanding into international markets requires companies to navigate diverse local marketing…

Q: Describe some ways that international logistics is more complex than domestic logistics.

A: International logistics:It is the process of planning and managing the flow of goods and products in…

Q: A powerful channel intermediary can help manufacturers. Is there any reason why a producer has a…

A: A producer with its own distribution network delivers products directly to consumers without the use…

Q: Food Network adopts a dual distribution strategy. In your opinion,what are the benefits of this?

A: Distribution is the process which is concerned for transportation and effective handling of goods…

Q: What will be the impact of choice of Distribution Channel(s) ?

A: A direct distribution channel is a distribution channel where the manufacturer does not involve any…

Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.