Answered: Can you present an example of a product…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Can you present an example of a product that is distributed using the 3 main distribution channels? Product - Consumer Product - Retail - Consumer Product - Wholesaler - Consumer Example An Indie Rock Band releases an album. The stream tracks are uploaded to the streaming platforms using traditional distribution (channel 3), the CDs and Vinyls are distribute to indie record stores (Channel 2) and during the band performances at clubs the Vinyls and Cds are sold directly by the band at the merch table (Channel 1).

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