the channels of distribution            value delivery chain            marketing supply chain

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The totality of organizations and individuals involved in the distribution process is called
  
distribution planning
 
 
 
 
  
the channels of distribution
 
 
 
 
  
value delivery chain
 
 
 
 
  
marketing supply chain
 
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