Most consumer goods companies seek to achieve market share advantages over their competition. In pursuit of this objective, they are most likely to employ a selective distribution strategy. true or false (Explain briefly)
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Most consumer goods companies seek to achieve market share advantages over their competition. In pursuit of this objective, they are most likely to employ a selective distribution strategy.
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- Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice creams and milk shakes. Which type of retailers are the Ice Shack ice cream stores? chain stores wholesaler contractual systems O B2B format retailer online independent retailers product sale format franchises O O O OTrade discounts refer to discounts given to certain customers like _____________. Group of answer choices between wholesale companies, only. companies who make large volume purchases, only. government agencies, only. government agencies and businesses who make large volume purchases.Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.
- At times, large retailers such as Tesco may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ____ -related ethical issue. a. product b. promotion c. culture d. distribution e. pricingTrue of False only please answer all Motivating distributors and retailers is an important strategy for influencing channel members’ decision making. Channel management decisions are viewed as separate from channel design decisions. Considering the phase in securing the cooperation of channel members implies that channel members will automatically cooperate because they are members of the channel the manufacturer has created. The distribution objectives is not equally relevant for channel management because delineated distribution objectives are needed to guide the management of the channel. It is possible that most marketing channel communication systems have not been formally planned and carefully constructed to provide a comprehensive flow of timely information. Part of the responsibility of the channel manager should not rely solely on the regular flow of information coming from the existing channel communication system for accurate and timely information on channel member…Think about starting a career in the field of selling computer gear. You believe that recently graduated college students have the most potential for sales of mainframe computers, supercomputers, or high-volume storage solutions. Why? Which of the following do not constitute advantages associated with working in the computer hardware sales industry?
- The role of marketing distribution is to facilitate the production of products without direct customer feedback to help a company develop a direct channel selling system to buy small quantities of products from producers and break them down into narrow assortments for customers to increase the amount of work that must be done by producers and consumers to transform the assortments of products made by producers into the assortments wanted by consumers E O O O O6. Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience. Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product./variants/1301916/take/6/ Listen The beverage market is a very saturated market. What advice would you give to an entrepreneur who wants to start a busi- ness selling iced tea in supermarkets? A It is not a good idea. Since the market is so saturated, it will be hard to compete. B It is a great idea! Because the market is so saturated, it will be easier to compete. C It is a great idea! A lot of people are buying beverages because it is a saturated market. It is not a good idea. Not many people are buying beverages because it is a saturated market. Šõõŏ •ooo of 18 Total Questions Answered All Changes Saved 7:53 PM 10/13/20
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