Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made."   Why don't you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution?  Why does Schwan's elect to sell door-to-door? Wouldn't it be less expensive and more efficient for them to sell through conventional grocery outlets?  Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores?   What are the means by which "used" products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?

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Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.