What do you think is the difference of Lalamove, Transportify, and Grab Delivery? • Define the companies means of differentiation such as: • Employee differentiation • Channel differentiation • Image differentiation • Service differentiation • Read the case study of Louis Vuitton of our reference book: Kotler and Keller page 295. • Answer the following questions: • How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet? • Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?
What do you think is the difference of Lalamove, Transportify, and Grab Delivery? • Define the companies means of differentiation such as: • Employee differentiation • Channel differentiation • Image differentiation • Service differentiation • Read the case study of Louis Vuitton of our reference book: Kotler and Keller page 295. • Answer the following questions: • How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet? • Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
• What do you think is the difference of Lalamove, Transportify, and Grab Delivery?
• Define the companies means of differentiation such as:
• Employee differentiation
• Channel differentiation
• Image differentiation
• Service differentiation
• Read the case study of Louis Vuitton of our reference book: Kotler and Keller page 295.
• Answer the following questions:
• How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?
• Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?
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