How do I develop an omni-channel strategy for my Are there general rules of thumb, or is every firm different? What is best practice, what is worst practice and what is next practice? What are the implications of omni-channel for selecting channel partners? brand?
How do I develop an omni-channel strategy for my Are there general rules of thumb, or is every firm different? What is best practice, what is worst practice and what is next practice? What are the implications of omni-channel for selecting channel partners? brand?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:How do I develop an omni-channel strategy for my
Are there general rules of thumb, or is every firm different? What is best practice, what is worst
practice and what is next practice? What are the implications of omni-channel for selecting channel
partners?
brand?
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