The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, selecta product from the following list (or choose one of your own)and create a chart that traces its distribution system. You maygo online to the firm’s website for additional information.a. kayak from the Orvis catalog or websiteb. tickets to an NBA gamec. HD TV from Sam’s Club
The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, selecta product from the following list (or choose one of your own)and create a chart that traces its distribution system. You maygo online to the firm’s website for additional information.a. kayak from the Orvis catalog or websiteb. tickets to an NBA gamec. HD TV from Sam’s Club
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, select
a product from the following list (or choose one of your own)
and create a chart that traces its distribution system. You may
go online to the firm’s website for additional information.
a. kayak from the Orvis catalog or website
b. tickets to an NBA game
c. HD TV from Sam’s Club
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