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Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 6DRQ

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Similar questions

You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.
Provide examples of three types of buying situations that a university bookstore might face when buying textbooks.
Which of the following is a key strategic option of store retailers? a) Selective distribution () b) Online retailing c) Direct selling d) Vending
What is the difference between directs and stores? Give an example of each.
The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?
If you are a very famous manufacturer company, and you plan to showcase your product in a store that has a "narrow but deep selection" of merchandise and where expert sales associates can assist customers with their selections, you'd most likely choose a(n) _______ retailer. extreme value retailer. convenience store warehouse club. department store. specialty store.
Which of these describes a retail store which uses a low-end strategy? a. High price b. Well-known brands c. Premium items d. Cheap merchandise
Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?
Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.
Discuss the benefits of stores. Give at least 1 example.
Explain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in attracting you to enter a store at different stages throughout your life? Give an example where it has been or has not been effective for you. Describe where a major retail chain which has traditional brick and mortar retailing outlets has managed to keep the "tone" of the atmospherics the same in their E-Commerce retail outlet.
Read the following examples of different specialty retailers. Identify the type of specialty retailer for each example. Toys R Us Marshalls Michael's Burlington Coat Factory Hallmark Stein Mart TJ Maxx Petco Einstein's Bagels [Choose ] ✓ [Choose ] Off-price Traditional Category killer [Choose ] [Choose ] [Choose ] [Choose ] [Choose ] [Choose ] O O O ✪ O

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Marketing

ISBN:

9780357033791

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Pride, William M

Publisher:

South Western Educational Publishing

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

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Find out what genres of books are in the store's current supply. One instance of each type per category is the limit.