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According to your understanding of International Marketing role in global business operations, the following statement: "Understanding marketing research is NOT important for marketers, especially global marketers, since Marketing Research DOES NOT help in reducing uncertainties associated with global business operations and it is very expensive." Question 17 options: a) True b) False

According to your understanding of International Marketing role in global business operations, the following statement: "Understanding marketing research is NOT important for marketers, especially global marketers, since Marketing Research DOES NOT help in reducing uncertainties associated with global business operations and it is very expensive." Question 17 options: a) True b) False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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According to your understanding of International Marketing role in global business operations, the following statement: "Understanding marketing research is NOT important for marketers, especially global marketers, since Marketing Research DOES NOT help in reducing uncertainties associated with global business operations and it is very expensive." Question 17 options: a) True b) False
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Marketing research is an essential tool for marketers to gather and analyze data on consumer preferences, market trends, and competition.

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