This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.) Assignment PART 1: ACQUISITION (ALL USERS, NEW AND OLD, ‘SESSION PRIMARY CHANNEL GROUP') DATA Users: Sessions: Key events from Direct: Total events: Engaged sessions: Revenue from Email: QUESTION Which channel had the highest quality traffic, as measured by revenue per session?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This assignment asks you to find many datapoints from Analytics reports. Unless specified
otherwise, find the statistic for December of last year. (If it is currently December 2024, use
December 1, 2023 to December 31, 2023.)
Assignment
PART 1: ACQUISITION (ALL USERS, NEW AND OLD, ‘SESSION PRIMARY CHANNEL
GROUP')
DATA
Users:
Sessions:
Key events from Direct:
Total events:
Engaged sessions:
Revenue from Email:
QUESTION
Which channel had the highest quality traffic, as measured by revenue per session?
Transcribed Image Text:This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.) Assignment PART 1: ACQUISITION (ALL USERS, NEW AND OLD, ‘SESSION PRIMARY CHANNEL GROUP') DATA Users: Sessions: Key events from Direct: Total events: Engaged sessions: Revenue from Email: QUESTION Which channel had the highest quality traffic, as measured by revenue per session?
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