For the following question the unit variable cost to make SD 721 is $100, and the fixed cost is $5,000,000 Anna Doors, CEO of Elsa, wanted to announce the use of cost-plus pricing in a pressconference, so she asked her assistant to calculate what the % markup would be if Elsamade exactly enough phones to fulfill orders from Numbers Inc. and then sold them at$175. Mr. Assistant moonlights as a student in a marketing class, so he knew how tocalculate the answer. What is the number that he came up with and how?Markup price = unit cost / (1 – desired return on sales) calculate your markup price
For the following question the unit variable cost to make SD 721 is $100, and the fixed cost is $5,000,000 Anna Doors, CEO of Elsa, wanted to announce the use of cost-plus pricing in a pressconference, so she asked her assistant to calculate what the % markup would be if Elsamade exactly enough phones to fulfill orders from Numbers Inc. and then sold them at$175. Mr. Assistant moonlights as a student in a marketing class, so he knew how tocalculate the answer. What is the number that he came up with and how?Markup price = unit cost / (1 – desired return on sales) calculate your markup price
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
For the following question the unit variable cost to make SD 721 is $100, and the fixed cost is $5,000,000
Anna Doors, CEO of Elsa, wanted to announce the use of cost-plus pricing in a press
conference, so she asked her assistant to calculate what the % markup would be if Elsa
made exactly enough phones to fulfill orders from Numbers Inc. and then sold them at
$175. Mr. Assistant moonlights as a student in a marketing class, so he knew how to
calculate the answer. What is the number that he came up with and how?
Markup price = unit cost / (1 – desired return on sales) calculate your markup price
conference, so she asked her assistant to calculate what the % markup would be if Elsa
made exactly enough phones to fulfill orders from Numbers Inc. and then sold them at
$175. Mr. Assistant moonlights as a student in a marketing class, so he knew how to
calculate the answer. What is the number that he came up with and how?
Markup price = unit cost / (1 – desired return on sales) calculate your markup price
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