Price:What is the price for coca-cola What are some of the costs involved in making the product of coca cola How does the competition affect price (what are they charging) of the coca cola

PRICING STRATEGY OF COCA COLA The amount of money charged for a product or service, or sum of the…

Answered: Price: What is the price for coca-cola

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Price: What is the price for coca-cola

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter12: Creating And Pricing Products That Satisfy Customers

Section12.6C: Buyers’ Perceptions Of Price

Problem 2CC

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Concept explainers

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”

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Price:

What is the price for coca-cola
What are some of the costs involved in making the product of coca cola
How does the competition affect price (what are they charging) of the coca cola

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