A business charges a small company a higher price for a product than it charges a large company for the same product.  What does this represent? Price discrimination Controlled pricing Price competition

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
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A business charges a small company a higher price for a product than it charges a large company for the same product.  What does this represent?

Price discrimination

Controlled pricing

Price competition

 

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