Discussion 1. The importance of sales promotion inmarketing can not be too much emphasized.2. Consider the different consumer salespromotion tools.3. Give an example of how some types oftool has influenced you to purchase-orpurchase more of a product or service. Ifyou are a marketer of that company, do youwant to continue this sales promotion orchange?

1. Sales promotion tools play a very important role in marketing and influencing the consumer…

Answered: 1. The importance of sales promotion in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 5 You are receiving an shipment and come across a box of shaving cream. What should you do? Please choose all that apply. Receive the shaving cream Raise an Andon CSecure it well with bubble wrap after scanning it in O Note is as Flammable on your workstation Submit
Question 6 options: True False Consideration could be a party's willingness to refrain from doing an illegal act. Question 7 options: True False Internet service providers are protected from liability (contractual or otherwise) for any and all content transmitted over their networks. Question 8 options: True False There is no single definition of what constitutes an unconscionable contract which courts will refuse to enforce. Question 9 options: True False A contract entered with a minor is a void contract. Question 10 options: True False
Question13: Which of the following best describes dispute resolution through an arbitrator? A) A process where a neutral third party facilitates communication between disputing parties to help them reach a mutually acceptable solution. B) A process where a judge hears arguments from both sides and makes a legally binding decision. C) A process where a party decides the outcome of the dispute without the involvement of any third party. D) A process where an arbitrator makes a legally binding decision after hearing evidence from both sides.
Question 3 A Company produces five products using two machines, two raw materials and labour. The profit per unit for each product, availability of each resource and the requirement of each resource for each product are as below Excel sheet. In addition, each product has a maximum market demand. The company does not wish to exceed this for any product. The objective is to maximise profit subject to availability of resources and market demands. A 1 2 Prod 1 3 Prod 2 4 Prod 3 5 Prod 4 6 Prod 5 7 8 B 15. 384615 30. 769231 9 10 Prod 1 11 Prod 2 12 Prod 3 13 Prod 4 14 Prod 5 15 16 17 18 Total Profit 19 2838. 4615 0 200 100 C D Max Market Profit/unit 100 50 50 200 100 Machine Machine 2 0.3 0.5 0.4 0.5 0.4 0.8 0.6 0.9 0.5 0.4 $6.00 $8.00 $5.00 $9.00 $7.00 E F Material 1 Material 2 Labour 0.5 0.7 0.4 0.8 0.2 0.9 0.3 0.6 0.4 0.5 Machine 160 K Machine 170.76923< Material 1 120< Material 2 205.38462 Labour 137. 69231 0.6 0.6 0.5 G 0.4 0.3 H I Avail 160 400 120 280 300
Supervision Question Why does compromise generally leave both parties feeling frustrated?
QUESTION THREE [20]3.1 Explain what is meant by the global legal-political environment of business. 3.2 One area where companies feel the legal and political effects in the global environment is in the “terms of access”. The phrase "terms of access" refers to all the conditions that apply to the importation of goods from a foreign country.With regard to this, discuss the legal instruments that are used to create these ‘conditions’ as barriers to trade between countries
Question 27 Variable cells Final Reduced Objective Allowable Allowable Value Cost Coefficient Increase Decrease Cell Name $B$6 Activity 1 0 425 500 1E+30 425 $C$6 Activity 2 27.5 0.0 300 500 300 $D$6 Activity 3 0 250 400 1E+30 250 Constraints Final Shadow Constraint Allowable Allowable Value Price R.H. Side Increase Decrease Cell Name $E$2 Benefit A 110 0 60 50 1E+30 $E$3 Benefit B 110 75 110 1E+30 46 $E$4 Benefit C 137.5 0 80 57.5 1E+30 If the coefficient for Activity 2 in the objective function changes to $400, then the objective function value: A) will increase by $100. B) will increase by $7,500. OC) will remain the same. D) will increase by $2,750.

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