What is YouTube and how does it work? Do you think YouTube has changed how we access journalism and our news stories? How has YouTube changed the way we advertise and market to consumers?
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- What is YouTube and how does it work?
- Do you think YouTube has changed how we access journalism and our news stories?
- How has YouTube changed the way we advertise and market to consumers?
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- What are the key elements of Spotify’s (music streaming) strategy? What keeps them competitive compared to other streaming platforms?What are the key elements of Spotify’s strategy?What keeps them competitive compared to other streaming platforms?How are marketers benefiting from the social media giant, Facebook?
- Go to Facebook.com and navigate to the “About” section. What isFacebook’s mission? How could marketers use Facebook, and whatother social media tools could they use? What are the drawbacks marketers might face when using Facebook to communicate with their customers?1.How can marketers utilize digital media to improve business? 2. How can business utilize new digital and social networking channels in their marketing campaigns? 3. What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activity for both marketers and consumers.
- How has Twitter’s business model evolved since it was founded?How might Food Network marketers use social media to speedthe adoption rate of a new television show?What social media platform and managment tools would be best for a jewelry store owner trying to market their products to both baby boomers (income +80k) and Millennials looking to buy a diamond ring (income +50K)?
- A statement of a company's mission should address all of the following questions exceept? What business are we in? What products or services do we provide? How should we leverage social media to promote our company and our products? Who benefits from our efforts?How can businesses effectively manage their digital customer experience in the face of the increasing complexity of digital touchpoints, and what strategies can they employ to plan, manage, and optimize their digital marketing campaigns to achieve their goals?why it is of critical importance, digital marketers pay careful attention to their customers' private and security information that are held in their possession through protected systems, devices, and consumers, customers' data used in digital marketing from unauthorized access. In addition, based on the chapter readings, list, and discuss five (5) privacy and security threats that digital marketers need to be aware of and guard against when it comes to the protection of their customers' private and security information.