How will pay per clicks, SEO, paid media, owned media, social media channels in digital marketing help a new business become more effective in digital marketing?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.1: Opportunities Offered By Digital Marketing
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How will pay per clicks, SEO, paid media, owned media, social media channels in digital marketing help a new business become more effective in digital marketing?

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DIGITAL MARKETING: 

Over the past decade, digital marketing has become an integral part of corporate marketing strategy. It allows companies to tailor messages to reach specific audiences, making it possible to market directly to people who might be interested in their product. Digital marketing incorporates a variety of marketing strategies and technologies used to reach online consumers.

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